Director of Research
Abraham is the director of research at Kaxton Research. He has expertise in consumer research, retail audit, health and media research. Abraham has over 20 years of experience in consumer and health research. Abraham led AC Nielsen’s Retail Measurement studies in major cities in Ghana, which covered several FMCG categories.
Previously, Abraham collaborated with consumer and health researchers from the United States, Australia, Canada and the rest of Europe to develop public health projects. He was invited on several occasions to contribute to the design and restructuring of on-going projects.
Abraham provides expert advice on market and social research as well as survey design and data analytics.